Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
China. Carlsberg builds a new brewery in Sichuan Province
Chongqing Brewery Yibin Co., Ltd. is a subsidiary of Chongqing Brewery Co., Ltd. in the southern part of Sichuan Province. Meanwhile Chongqing Brewery Co., Ltd. is the world's fourth largest brewer of Danish Carlsberg Group members.
The new brewery will be built on the territory of Gao Jie Industrial Park and will cover an area of 213 acres. The design capacity of the brewery is 300 million litres a year. The total investment in the project will amount to 330 million yuan. It is planned that in September 2017 the brewery will be put into operation.
Ke Jun Choi, the CEO of Carlsberg China, stressed the importance of the brewery construction in Yibin and strategic advantages of this location.
7 Apr. 2016