Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
The domestic market has been divided among five major brewers of China
Snow Beer, the Chinese leader, controls more than 20% of the market, most of which accounts for the provinces of Liaoning, Sichuan, Guizhou, Anhui. The production of Tsingtao Brewery is concentrated in Shandong, Shaanxi, Central Plains and Northeast.
Yanjing Brewery settled down in Beijing, Inner Mongolia, Guangxi. The world brewing leader AB InBev keeps the control over the North-Eastern part of the country through its subsidiary – Harbin Brewery. AB InBev has also placed its production in Hubei, Fujian and gained access to the market of South China through the joint venture with Guangzhou Zhujiang Brewery Group Co., Ltd. – Guangzhou Zhuajiang Brewery Co., Ltd., where it owns 25% of the shares.
Despite the fact that the top companies are represented better or worse in certain regions, their products can be found throughout the country.
Danish Carlsberg in China is called the “king of the west”, because this part of the country is most covered by the company. The Carlsberg breweries are located in Xinjiang, Ningxia, Chongqing and Yunnan.
8 Apr. 2016