Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Thailand. After the growth of the beer market in 2015 to 3.8% it is expected the decline in 2016
Maintenance of the status and reputation requires a flexible marketing policy not only from Heineken. In the new season the importers provided beer with new flavors and updated packaging to better meet consumer preferences. Cheers beer has completely changed the design of cans in honor of the 10th anniversary in the Thai market. Heineken has launched a campaign called «Shape Your City» in order to attract more consumers.
However, not only the packaging, but the prices on beer have changed from April 1. In retail they grew by 10-15 baht. So, one bottle of Singha beer 330 ml or Leo costs 39 baht, the same price of 630 ml Elephant Beer. Heineken of 320 ml costs 44 baht, and 490 ml costs 49 baht, Thansettakij writes.
The total volume of the beer market in Thailand in 2015 is estimated at 1.39 trillion baht, which is 3.8% more than in 2014. In real terms the market grew by 1.3% to 1.5 billion litres. Heineken is the undisputed leader in the premium segment, with a market share of 96%, which amounts to 6.54 billion baht. Mainstream segment is mainly represented by Leo brand, which accounts for 66.4% of sales and by Elephant Beer with 26.7%. Economy segment is 3.3 billion baht and represented by the only brand Asha with 100% market share.
According Thansettakij, in 2016, it is expected the fall of the beer market by 3.5% as a result of the general economic decline in the country, reduction of the purchasing power of the population and increasing of beer prices.
12 Apr. 2016