Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Vietnam. Habeco finding it increasingly difficult to compete for the national beer market
However, this separation does not protect against mutual encroachments. A few years ago, Sabeco not only led an active marketing policy, but also invested into the construction of breweries in the North of the country.
Sabeco has 17 regional sales offices in the North, 15 of which are located in Hanoi, and 4 factories in Hanoi, Phu Yen, Phu Tho and Ha Nam. In contrast, Habeco Breweries do not extend beyond the center of the country.
In 2015, Habeco was only the third with a market share of 17.5%, yielding the leadership to Sabeco, which has 47% of the market. The second place on the market belongs to VBL (Vietnam Brewery Limited), which produces Heineken, Tiger and Larue Beer Beer in Vietnam.
However, the problem of Habeco is not only the domestic competitor, but also imported beer brands owned by AB InBev and Sapporo. Therefore, Habeco is actively investing into brand promotion of Truc Bach, intending to bring it at the same level with Sapporo Beer and Budweiser.
According to research by Isentia media group, the frequency of references to Habeco brands in media and social networks is 12%. For comparison, Saigon beer brands accounted for 29.8%.
13 Apr. 2016