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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


China. In the first quarter of 2016, the growth rate of beer imports slowed and exports accelerated

The growth rate of beer imports to China in March 2016 slowed. This is evidenced by data of the General Administration of Customs of the People's Republic of China.

For example, in March of this year, the country imported 48.8 million litres of beer, which is 39.3% more than in March last year. But in 2014, this increase was 93.5%.


At the same time, in March, beer exports began to grow rapidly – by 22.3%. In March 2014 there was a decline in export volumes by 0.4%.


China imported 100.39 million litres of beer for the period from January to March 2016. This year the growth in the first quarter was 34.2% versus 74.7% of last year. The exports for January-March 2016 increased by 17.9% and reached 67.57 million litres.

22 Apr. 2016



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