Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
China. In the first quarter of 2016, the growth rate of beer imports slowed and exports accelerated
For example, in March of this year, the country imported 48.8 million litres of beer, which is 39.3% more than in March last year. But in 2014, this increase was 93.5%.
At the same time, in March, beer exports began to grow rapidly – by 22.3%. In March 2014 there was a decline in export volumes by 0.4%.
China imported 100.39 million litres of beer for the period from January to March 2016. This year the growth in the first quarter was 34.2% versus 74.7% of last year. The exports for January-March 2016 increased by 17.9% and reached 67.57 million litres.
22 Apr. 2016