Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
China. In the first quarter of 2016, Snow Beer sales increased to 2.659 billion liters
According to the results of this period, the company’s turnover increased by 1.77% compared to 2015 having reached 6.853 billion yuan.
The net profit of CR Beer increased too and reached 442 million yuan, which is 459.49% more than in the first quarter of 2015.
China Resources Beer (Holdings) Limited became the main and the sole shareholder of China Resources Snow Breweries Limited after buying out SABMiller’s joint venture stake (49%) in March.
25 Apr. 2016