Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Singha Uses Beer Cashflow to Fund Diversification in Thailand Property, Foreign Assets
Singha, also known as Boon Rawd Brewery Co., Ltd., was set up in 1933 as Thailand's first brewer by Piti's great-grandfather. The closely-held family company, had a 68% share of Thailand's beer market in 2015. The company produces beer under the Singha, Leo and Singha Light brands. Singha Beer is also exported to over 50 countries around the world.
Singha's property affiliate, Singha Estate PCL, was formed in September 2014 through takeover of a listed property firm and consolidation with Singha's existing property assets, including the Santiburi Beach Resort and Spa, a five-star hotel on Koh Samui, one of Thailand's top tourist destinations.
Singha Estate is fast expanding and controls a range of commercial, residential and hotel business, including 26 hotels in the United Kingdom. Singha Estate is listed on the Stock Exchange of Thailand, or SET, under the trading symbol "S".
"We will continue to diversify and beyond Singha Estate we are preparing to spinoff another 8 or 9 other businesses," said Piti, addressing the recent 'Forbes Thailand Forum 2016: The Next Tycoons' seminar. "If we considered to be only in the beer business it would too narrow."
In the beer business, Singha will focus on maintaining profit margins, rather than market share, in order to fund diversification, Piti said.
In the past five years the number of employees of the group rose from 5,000 to around 20,000.
Piti was born in 1979, the second son of Santi Bhirom Bhakdi, the President & CEO of Singha Corp. Santi and family ranked 7th in Forbes list of Thailand's 50 Richest 2015, with a net worth of $2.9 billion.
Piti, who goes by the nickname 'Todd', attended high school as Wilbraham & Monson Academy, before studying Industrial Engineering at Worcester Polytechnic Institute, both institutions located in Massachusetts, USA.
After graduating in 2002, Piti first worked in the US at Wyman-Gordon, a components manufacturer for the aerospace and energy sectors. Piti then came back to Thailand and started moving up the echelons in the family business, successively looking after advertising then marketing at Boon Rawd Trading, before taking his current position. He is also a director at Singha Corp.
Besides beer, water and electrolyte drinks, the group has close to a hundred affiliates involved in businesses including hotel and hospitality, food such as Thai jasmine rice and snacks, packaging, restaurant chains, such as Est.33 by Singha, and fashion, under the Singha Life brand, which is now expanding into sport apparel.
Singha also supports social and community enterprise through its famed Singha Park in Chiang Rai, a province in Thailand's Northern region.
26 Apr. 2016