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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


India. Firms in Punjab seek major hike in scotch, beer prices

Major liquor brands have sought to dramatically increase their ex-distillery price (EDP) in Punjab after the state government recently altered its licence category allowing 'super-wholesalers' to come into the business. This may lead to a dramatic increase in minimum retail price (MRP) of popular brands of scotch and beer. The excise and taxation department is talking to the manufacturers to keep the increase in check. According to one estimate, the EDP may go up by anywhere between Rs 400 and Rs 1,500.

EDP is the price of liquor leaving a distillery, brewery or bottling plant. The excise tax, VAT and service tax of 14.3% and other cesses are added later.

The new EDP of various brands were disclosed in public notices by the excise department, asking people to give their objections if any on these prices. This includes both beer and Indian Made Foreign Liquor (IMFL). The notices have been uploaded on the department's website and elsewhere.

According to the notice, a case of Budweiser Magnum Beer (24 cans of 500 ml) may now be available at an EDP of Rs 2,329.92 instead of the earlier Rs 856. Effectively, a Budweiser bottle costing Rs 150 could now cost three times more.

Similarly, the EDP on a case of Kingfisher Premier Lager Beer has been sought to be doubled from Rs 509.8 to Rs 901. The EDP on Kingfisher Extra Strong Premimum can be upped from Rs 605 to Rs 979.99, thereby taking the single can/bottle price to Rs 230 from Rs 110.

Premium scotch and vodka brands of the United Spirits have been hiked in all denominations of 750 ml, 180 ml and 60 ml. The EDP on 12 bottles of 750ml of Smirnoff Triple Distilled Vodka will now be Rs 3,100 instead of Rs 2,500.

27 Apr. 2016



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