Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Firms in Punjab seek major hike in scotch, beer prices
EDP is the price of liquor leaving a distillery, brewery or bottling plant. The excise tax, VAT and service tax of 14.3% and other cesses are added later.
The new EDP of various brands were disclosed in public notices by the excise department, asking people to give their objections if any on these prices. This includes both beer and Indian Made Foreign Liquor (IMFL). The notices have been uploaded on the department's website and elsewhere.
According to the notice, a case of Budweiser Magnum Beer (24 cans of 500 ml) may now be available at an EDP of Rs 2,329.92 instead of the earlier Rs 856. Effectively, a Budweiser bottle costing Rs 150 could now cost three times more.
Similarly, the EDP on a case of Kingfisher Premier Lager Beer has been sought to be doubled from Rs 509.8 to Rs 901. The EDP on Kingfisher Extra Strong Premimum can be upped from Rs 605 to Rs 979.99, thereby taking the single can/bottle price to Rs 230 from Rs 110.
Premium scotch and vodka brands of the United Spirits have been hiked in all denominations of 750 ml, 180 ml and 60 ml. The EDP on 12 bottles of 750ml of Smirnoff Triple Distilled Vodka will now be Rs 3,100 instead of Rs 2,500.
27 Apr. 2016