Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
India. Bengaluru: City in a Beer Hug
Ankit Agarwal, manager at city pub Tipplers-On The Roof, says, “Nine out of 10 guests opt for beer. Tap beer is the most popular. Afternoon crowd at the pub has decreased by almost half, while our evening customers have doubled.”
Atit S (35), an entrepreneur, says, “Beer is not too much alcohol and it keeps you sufficiently sober. During summer, I tend to socialise more. Beer works best for that.”
Vinayak Malhotra (24), sales manager at a city firm, says, “I usually drink whiskey or rum, but I turn to beer in the summer. It refreshes me. I also love gin and tonic.”
Disha Gopal (23), a merchandiser, says, “There are frequent power cuts in my locality. So my friends and I often find ourselves ending up in pubs and bars to beat the heat. I love guava and mango-based cocktails. I save hard alcohol for the weekends. During the week, I always find myself reaching for a cold beer.”
Close in competition with beer are mocktails, especially mojitos. Vikram Baderya, the owner of Horn Ok Please, says, “Drinking has become a habit and people are not careless with their drinks anymore. The older generation of 40 and above have their particular, regular drinks that they always order but in the summers, they change to vodka-based cocktails, like mojitos, and beer. We offer 30+ pouring brands. But the 18-27 age groups still remain experimental and go in for hard liquor.”
Pratyash Ahuja, 27 and working as an outreach sales executive, says, “I usually prefer whiskey but during summers my drinking comes down and I like to switch to micro-breweries. I also love lemonades and mojitos.”
As the IPL season is going on, the pubs have various offers to lure customers. Kashish Mittal, owner of Loft 38, says, “During summers, footfalls increase by double. Our group parties also increase similarly. But the cricket fans are still hard to lure. We have introduced the special IPL offer of ‘buy 4 drinks and get 2 free’, to get in more groups. We also offer a wide range of ice-blend cocktails.”
Horn Ok Please also offers two attractive IPL offers: Rs 799 for unlimited Kingfisher Premier Beer with two vegetarian and two non-vegetarian starters and ‘buy two 260 ml drinks and get the third free’.
While most pubs observe the increased sales in beer, it is the other way round at Church Street Social. “We observe that our alcohol sales have decreased while our flavoured iced tea sales are on the rise. Seven out of ten customers go in for iced teas instead of alcohol,” says the management.
28 Apr. 2016