10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. ED seeks to recall exemption from personal appearance granted to Vijay Mallya
Chief metropolitan magistrate Sumit Dass, who was hearing final arguments in the case, was told by the ED’s prosecutor N.K. Matta that he would file an appropriate application in this regard within a week.
The court posted the matter for further hearing on 20 May.
During the hearing, Matta argued that the court should recall its December 2000 order by which Mallya was granted permanent exemption from personal appearance as a Prevention of Money Laundering Act court in Mumbai recently issued an open-ended warrant against Mallya, in connection with an alleged money laundering case.
He said the exemption order was passed by the court and the present status is that Mallya has gone abroad and in such situation, he will file an application seeking cancellation of exemption granted to Mallya.
Senior advocate Ramesh Gupta, who appeared for Mallya, said his client was earlier granted exemption from personal appearance on 20 December 2000 and he be exempted for Wednesday.
In the present case, the ED alleged that Mallya violated the provisions of the Foreign Exchange Regulation Act (FERA) in arranging funds to advertise his company’s liquor products abroad.
The ED claimed that Mallya was summoned on four occasions for questioning in connection with a contract signed in December 1995 with London-based firm Benetton Formula Ltd for promotion of the Kingfisher brand abroad.
When Mallya failed to appear before the ED in response to the summons, a complaint was filed on 8 March 2000 before a court and later on, a charge was framed against him under section 56 of FERA.
According to the ED, Mallya allegedly paid $200,000 to the British firm for displaying the Kingfisher logo in Formula One World Championships in London and some European countries in 1996, 1997 and 1998.
The agency claimed that the money was allegedly paid without prior approval from the Reserve Bank of India in violation of FERA norms.
28 Apr. 2016