10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Philippines. Bar owners, customers have mixed reactions to Duterte’s liquor ban proposal
Unofficial polls sanctioned by the election commission showed Duterte will be the next president. Official results could take several days, if not weeks, to be announced.
A spokesperson of Duterte told journalists at a news briefing on Wednesday Duterte will be proposing a liquor ban in public areas across the country similar to what he did in Davao.
A bar owner along Manila's main avenue said Duterte's proposal will have an impact on the service industry.
"Bars typically run until dawn, so if he proposes a liquor ban, what will happen to us who primarily sell alcohol to people? We are doing legitimate business," said karaoke bar owner Marivic Ramos.
A sari sari store owner was open to the idea if it will help curb criminality.
"I can agree to the proposal since we need to see some change and it does not really pose a big impact on my business," said Marilyn Camacho, who sells beer and other goods to customers.
Glen Decena, a resident who observed heavy nightly drinking in his neighborhood, welcomed the proposal.
"I agree since it will limit the excessive drinking. Most of the time, people are drinking too much and are not conscious of their actions," he said.
Duterte, who has imposed a similar ban in Davao City, hoped to curb down drunk-related incidents as part of his campaign to end crime.
Duterte's spokesperson, Peter Laviña, said the proposal will need to undergo a comprehensive study and pass a bill to Congress before it will be implemented.
13 May. 2016