Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Philippines. Bar owners, customers have mixed reactions to Duterte’s liquor ban proposal
Unofficial polls sanctioned by the election commission showed Duterte will be the next president. Official results could take several days, if not weeks, to be announced.
A spokesperson of Duterte told journalists at a news briefing on Wednesday Duterte will be proposing a liquor ban in public areas across the country similar to what he did in Davao.
A bar owner along Manila's main avenue said Duterte's proposal will have an impact on the service industry.
"Bars typically run until dawn, so if he proposes a liquor ban, what will happen to us who primarily sell alcohol to people? We are doing legitimate business," said karaoke bar owner Marivic Ramos.
A sari sari store owner was open to the idea if it will help curb criminality.
"I can agree to the proposal since we need to see some change and it does not really pose a big impact on my business," said Marilyn Camacho, who sells beer and other goods to customers.
Glen Decena, a resident who observed heavy nightly drinking in his neighborhood, welcomed the proposal.
"I agree since it will limit the excessive drinking. Most of the time, people are drinking too much and are not conscious of their actions," he said.
Duterte, who has imposed a similar ban in Davao City, hoped to curb down drunk-related incidents as part of his campaign to end crime.
Duterte's spokesperson, Peter Laviña, said the proposal will need to undergo a comprehensive study and pass a bill to Congress before it will be implemented.
13 May. 2016