10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. UB board to keep faith in Vijay Mallya, for now
The United Breweries (UB) board would continue to maintain confidence in UB Chairman Vijay Mallya unless he was convicted or asked to step down to conform with regulatory requirements, said Kiran Mazumdar-Shaw, an old friend of Mallya and an independent board member at UB.
“If they are willing to offer me safe passage, I am willing to come and answer all questions,” Mazumdar-Shaw, recalled him as saying. “I feel I’m being victimised, so, right now, I’m in no position to return till I’m treated fairly.”
Mallya participated in the board meeting of UB via a video call late last week.
During the meeting, Mallya addressed concerns of the UB board, where he remains the chairman. The board development was first reported in The Economic Times.
UB, once controlled by Mallya, is now majority-owned by Dutch beer maker Heineken; he had sold sold stake to raise money to fund the now-defunct Kingfisher Airlines. The latter's failure also caused the collapse of Mallya’s liquor empire — he'd once controlled the largest spirits and beverages maker in the country. And, has been left owing about Rs 9,000 crore of loans to a group of banks.
Mallya, in self-exile in Britain, had proposed to participate in the Enforcement Directorate’s ongoing probe of him via video conferencing; the suggestion was rejected by the investigative agency.
He has apparently said he was being victimised and was willing to return for questioning if the government assured him ‘safe passage’.
Mallya is facing investigations by the ED and the Central Bureau of Investigation over money laundering charges on a Rs 900-crore loan raised from IDBI Bank for the defunct airline. The money was sanctioned despite an internal IDBI report to not advance the money.
The UBL board includes Frans Erik Eusman, the Asia-Pacific head of Heineken. Mallya told the board he was in a difficult position and due to this, could not return to India. He would keep them posted about new developments in the case against him. Mallya added that he continued trying to reach out to banks to settle his dues that amount to Rs 9,000 crore.
Questioned about how he was planning to settle the dues of employees of Kingfisher Airlines, Shaw quoted Mallya as saying he'd made an offer to settle these through United Breweries Holdings a while earlier but his bank accounts were frozen and the Karnataka high court had denied him the route.
Mallya left the country on March 2 and has had his passport revoked. The government of Britain has apparently advised Delhi to look at the extradition route to bring him back.
17 May. 2016