10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Philippines. San Miguel to invest in Duterte’s former backyard
Duterte became mayor of Mindanao's Davao City 28 years ago, and transformed the country's former "murder capital" into a more business-friendly hub. He is due to become the first Philippine president from the south following a landslide election victory on May 9. One of Duterte's key campaign platforms was shifting to a more federal form of government to promote broader economic development and tackle an entrenched Muslim insurgency in Mindanao state.
"We plan to build at least three more industrial estates in Mindanao, so that local and foreign investors can locate there," San Miguel President Ramon Ang told reporters on Tuesday.
With no definite timetable for the three projects, Ang said they would be patterned after the company's first industrial park in Davao, which is due to partially open in the second half of this year. It covers 2,000 hectares and has a 600-megawatt, coal-fired power plant, a seaport, and an airport. SMC Davao Industrial Estate is registered with the Philippine Economic Zone Authority, which offers tax breaks and other inducements.
Ang said San Miguel plans to lease land on long-term contracts, and that the 600MW power plant required a $1.2 billion investment. The three new parks will each start off with 300MW generating capacity. Duterte has promised to ease restrictions on foreign ownership of local businesses, and ongoing efforts to attract foreign investment should boost energy demand.
Without going into detail, Ang said Petron, San Miguel's oil refining and retailing unit, plans more gasoline stations for Mindanao. Another subsidiary, San Miguel Pure Foods, is looking to build feed mills there.
San Miguel already has a major brewery in Mindanao, making it a major existing investor. Despite being the second biggest island in the Philippines, Mindanao only contributes 13% of San Miguel's consolidated sales, which stood at 159.6 billion pesos ($3.38 billion) in the first quarter, up 1% year on year.
Ang professed himself unfazed by Duterte's announcement on Monday that he would appoint communists to four key agencies, including the labor and environment departments. "Only foreigners are worried," he said.
Expanding a Davao City ordinance, Duterte also said he would impose a nationwide ban on liquor sales after 1 a.m. nationwide, but Ang does not foresee this hurting beer sales. "San Miguel Brewery is a stable business," he said. "People will just drink faster."
Shares of San Miguel rose 1.1% on Tuesday, outperforming the overall index, which grew 0.2%.
18 May. 2016