Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. ‘Panic buying’ lifts Tasmac sales
Even little-known brands, which would not sell on normal days, flew off the shelves in the last one week.
Statistics collated from Tasmac retail outlets in the State show that before May 16, the polling day, sales totalled Rs. 80-90 crore per day.
“Tipplers were worried that there might be an immediate ban on liquor once the new government came in and there was an unusual crowd at all outlets including places like Madurai and Coimbatore,” said a Tasmac Union member, on conditions of anonymity. “Sales were abnormally high is some major outlets. In summer, beer is the most preferred drink. But this one week, other products were also in demand,” he added.
On May 18, sales went up to Rs. 100 crore, and post the results, which were announced on May 19, sales dipped. On May 20, Tasmac sold liquor worth Rs. 68 crore.
“On May 20, sales skid again after news of the AIADMK returning to power. Customers who walked in asked what would happen to the outlets before they paid their bills at the counter,” said the Manager of a Tasmac outlet in T. Nagar.
Both the Dravidian parties – the Dravida Munnetra Kazhagam and the All India Anna Dravida Munnetra Kazhagam – had used prohibition as their main plank in the just-concluded election.
While DMK leader M. Karunanidhi had said that there would be total prohibition if his party was elected to power, his arch rival and AIADMK leader J. Jayalalithaa had promised phased prohibition.
Estimates indicate that on an average, Tasmac, the cash cow of the State, sells liquor worth Rs. 66 crore through its over 6,000 outlets.
About 70 lakh people, about 10 per cent of the population, buy liquor at these outlets everyday, sources said.
On an average, Tasmac outlets sell liquor worth Rs. 66 crore every day
23 May. 2016