Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Vietnam. 4 enterprises occupied 88.4% of the beer industry
Mr. Nguyen Van Vietnam, President VBA said that the largest share of beer production was Sabeco, with output reaching 1.38 billion liters in 2015. Next is the product of Heineken with 729 million liters. Habeco is No. 3, with 667.8 million liters and Carlsberg brands with 229 million liters. Thus, 4 enterprises Sabeco, Heineken, Carlsberg Habeco and occupied 88.4% of the beer industry.
Currently there are approximately 129 breweries with production facilities scale ranging from 50 million liters to 100 million liters per year, as well as two large beer producers: Sabeco with 200 million liters (can be expanded to 300 million liters) and Habeco with 200 million liters per year. The total capacity of the beer industry reaches approximately 4.8 billion liters per year.
Now businesses are focusing their efforts on the season of the year. As the beer business in the North, which is significantly influenced by weather factors, there wil be moves to push the volume of beer consumption to a maximum level.
In the North, Habeco is a manufacturer with many popular brands, such as beer, Truc Bach, Hanoi Beer ..., there is fairly wide coverage.
23 May. 2016