Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Vietnam. 4 enterprises occupied 88.4% of the beer industry
Mr. Nguyen Van Vietnam, President VBA said that the largest share of beer production was Sabeco, with output reaching 1.38 billion liters in 2015. Next is the product of Heineken with 729 million liters. Habeco is No. 3, with 667.8 million liters and Carlsberg brands with 229 million liters. Thus, 4 enterprises Sabeco, Heineken, Carlsberg Habeco and occupied 88.4% of the beer industry.
Currently there are approximately 129 breweries with production facilities scale ranging from 50 million liters to 100 million liters per year, as well as two large beer producers: Sabeco with 200 million liters (can be expanded to 300 million liters) and Habeco with 200 million liters per year. The total capacity of the beer industry reaches approximately 4.8 billion liters per year.
Now businesses are focusing their efforts on the season of the year. As the beer business in the North, which is significantly influenced by weather factors, there wil be moves to push the volume of beer consumption to a maximum level.
In the North, Habeco is a manufacturer with many popular brands, such as beer, Truc Bach, Hanoi Beer ..., there is fairly wide coverage.
23 May. 2016