Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Russia. Restrictions on beer advertising made Heineken open its own pub in Moscow
The pub is designed for 100 seats, it has two main sites — a yard of 170 sq. m. and indoor premises of 137 sq.m. The average bill reaches 1,500 rubles ($22.5). Vedomosti reports that investments in the pub make up to 1 million dollars, the company does not comment on the topic. Heineken’s spokesperson says that the pub is designed for the high summer season. If successful, the project might be continued.
A partner of the project — Unity Agency — was selected via a tender, sources say. Unity rented the premises from a restaurateur Arkadiy Zeltser, however, the project is implemented under Heineken’s guidance. Unity and Journey will run the pub and manage its cultural program by agreement with Heineken.
According to Anadolu Efes’ report for 2015, the beer market in Russia has decreased by more than 25% from 2012. The attendance alone fell by 25% over the past year due to higher prices for alcohol and a on smoking in public places. However, since the beginning of this year, it has rebounded to 0.8%, according to NPD.
24 May. 2016