Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
China. Tsingtao building brewery in Jimo for $33 mln, while Carlsberg closes a plant in Bozhou.
Closing the brewery in Anhui province fully complies with the optimization policy which was agreed upon at Chongqing Brewery Co., Ltd board meeting on 27 November, 2015.
The official statement says that the closure results from the gradual sales dwindling of Chongqing Brewery in Bozhou. The demand for the production in the province has fallen down, and the output of low-margin products does not yield sufficient profit, while the marking is increasingly refocusing on high-end products.
As of 31 December, 2015, sales revenue amounted to 52.71 mln yuan and sales totaled 27.3 mln liters.
While Carlsberg closes its plants, Tsingtao is investing $33 mln into construction of a new brewery in East Industrial Park Road 179, Jimo district.
The brewery construction is to start in June 2016 and the production launch is planned for February 2017.
The prospected capacity of Ruifeng century (Qingdao) Co., Ltd.is 30 mln liters of beer per year.
The construction site will occupy 27,000 square meters. The complex itself will encompass the malt stand, brewhouse, fermentation workshop, packaging workshop, distribution systems, heating systems, compressed air systems, cooling systems, and R&D center as well as other ancillary facilities.
25 May. 2016