Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Indonesia’s capital Jakarta to allow small stores to sell beer again
"The point is (drinks with alcohol content) below 5 per cent will be allowed, and beer is included," Jakarta Governor Basuki Purnama Tjahja told reporters, adding that unlicensed vendors would be penalised.
But the ban, which was last year issued by the Trade Ministry, remains in place across the rest of the country. "The prohibition of sales of alcoholic beverages in retailers the size of mini-marts and below, is still in place," Trade Minister Tom Lembong told Reuters by text message.
According to media reports at the time, the ministry implemented the ban to crack down on underage drinking. Larger retailers can still sell beer, as well as spirits and wine.
Provincial and city governments in Indonesia are allowed to regulate the sales and distribution of alcohol independently of central government rules.
Major brewers have raised concerns over the national ban, saying the regulation could hurt profits and expansion plans in South-east Asia's biggest economy.
PT Multi Bintang Indonesia, majority-owned by Heineken, had said last year that a planned 40 million euro investment hinged on regulatory certainty. The east Javanese city of Surabaya this month proposed a ban on alcohol, but it remained unclear if this would apply to hotels and bars in the country's second-largest city.
The predominantly Christian province of Papua last month banned alcohol, blaming its consumption for a rise in crime, according to the local media.
25 May. 2016