10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Indonesia’s capital Jakarta to allow small stores to sell beer again
"The point is (drinks with alcohol content) below 5 per cent will be allowed, and beer is included," Jakarta Governor Basuki Purnama Tjahja told reporters, adding that unlicensed vendors would be penalised.
But the ban, which was last year issued by the Trade Ministry, remains in place across the rest of the country. "The prohibition of sales of alcoholic beverages in retailers the size of mini-marts and below, is still in place," Trade Minister Tom Lembong told Reuters by text message.
According to media reports at the time, the ministry implemented the ban to crack down on underage drinking. Larger retailers can still sell beer, as well as spirits and wine.
Provincial and city governments in Indonesia are allowed to regulate the sales and distribution of alcohol independently of central government rules.
Major brewers have raised concerns over the national ban, saying the regulation could hurt profits and expansion plans in South-east Asia's biggest economy.
PT Multi Bintang Indonesia, majority-owned by Heineken, had said last year that a planned 40 million euro investment hinged on regulatory certainty. The east Javanese city of Surabaya this month proposed a ban on alcohol, but it remained unclear if this would apply to hotels and bars in the country's second-largest city.
The predominantly Christian province of Papua last month banned alcohol, blaming its consumption for a rise in crime, according to the local media.
25 May. 2016