Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Tasmac shop faces residents’ ire
“There are over 4,000 families in Pushpa Nagar on Tank Bund Road. The Tasmac shop (number 494) has been in the locality for the past many years. Fights break out among the customers and the women in the area are also subjected to eve-teasing,” says ‘Karate’ Selvam, a resident and member of the Congress party.
Anbu, a resident of the locality, said that even schoolchildren consumed liquor in the shop. “Some children from government schools come to the shop in the morning to buy alcohol. Many teenagers from the locality have become addicted to liquor due to the presence of the shop,” he said.
“A few years ago, some police officers had written to senior officers about the inconvenience the shop was causing to the people. No steps have been taken to shut it down. After getting drunk, the men tease women coming to the nearby grocery shop,” Selvam says.
With the government announcing the closure of 500 shops initially as it embarks on a phased prohibition, public demand for closure of liquor shops in residential areas and transport hubs has started cropping up.
“The Tasmac shop near the Mylapore MRTS railway station is a big problem for commuters. Drunkards sleep on the platforms here. They also flock to the road , causing trouble for pedestrians,” says V. Bharat, a resident. Residents of Triplicane High Road, Raji Street and Sabapathi Street Junction in Nesapakkam and Valluvar Kottam High Road also demand closure of liquor shops. “On Anna Nagar 18 Main Road, residents are troubled as many come in cars and drink in public,” says a resident.
30 May. 2016