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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


In 2015 Tsingtao profit fell in all regions of China, only export grew

The revenue of Chinese Tsingtao Brewery Co., Ltd in 2015 amounted to 27.63 billion yuan which is 4.87% less versus the previous period. And the net profit decreased by 20.18% to 1.612 billion yuan.

As the net profit of the company consists of incomes from different regions, let us consider which of them had the biggest impact on the financial performance.

The biggest decline was observed in Dongnan Region which is responsible for production and distribution in Southeast China.


The revenue there fell by 15.59% and the loss amounted to 25.78 mln yuan. This region provides 8.54% of the company’s sales.

Tsingtao Brewery incurred substantial losses in Huanan Region, where the revenue came 11.45% down, while the net profit decreased by 75.54%. This region accounts for 14.1% of businesses’ profit in South China. Here the company is quite poorly represented as compared to competitors.


Though in Shandong Region the revenue decline amounted to only 1.82%, this influenced Tsingtao performance substantially as Shandong region and surrounding regions account for 50.22% of the net profit and 75.18% of the revenue.

Here Tsingtao positions are among the leading ones as in Shandong province 60% of the production accrue to the company. The company’s products have equally wide representation in Shaanxi (78% of the local beer output) and Shagnhai (70%).

RevenueNet profitRevenueNet profit
Shandong Region14 136 469 4271 478 118 81113 879 320 9631 211 966 258
Huanan Region4 401 431 421277 405 5683 897 629 06867 857 114
Huabei Region4 185 880 314494 143 4744 175 305 898433 010 603
Huadong Region3 029 370 253-267 450 9962 791 751 756-462 276 846
Dongnan Region2 797 425 63676 286 8422 361 332 805-25 779 599
Hong Kong, Macau and other overseas493 720 96026 794 316521 019 53942 682 094
Finance Company2 725 072184 801 2467 090 439175 741 684
Unallocated2 298 083-239 565 9401 235 572157 522 512
Elimination-11 001 25411 319 694
Total29 049 321 1662 019 532 06727 634 686 0401 612 043 514
Revenue growth, %Net profit growth, %
Shandong Region-2%-18%
Huanan Region-11%-76%
Huabei Region0%-12%
Huadong Region-8%-73%
Dongnan Region-16%-134%
Hong Kong, Macau and other overseas6%59%
Finance Company160%-5%


Such dramatic profit decline of the company on all the country regions could not be compensated by а 5.53% sales growth in Hong Kong, Macau and overseas because their share in Tsingtao net profit is 1.89% only.

31 May. 2016



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