10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Villagers demand closure of liquor shops, submit petitions
T. Dinakararaja, an advocate who led the people of Melasiruphodu, said the peace-loving residents faced problems, ever since the TASMAC retail shop, which was originally located elsewhere, was shifted to the present place in a residential area three years ago.
He said the shop posed lots of inconveniences as it was located close to the Primary Health Centre on one side and bus stand on the other. Those who visited the shop polluted the pond, used by local women for taking bath by throwing away plastic wastes and bottles, he said. They made several representations to the authorities to close down the shop but they turned a deaf ear to their demands, he said and threatened to launch series of agitations if the shop was not closed down at the earliest. Collector S. Natarajan has assured to consider the demand, he added.
Villagers of Kattoorani also urged the Collector to close down two shops in their area. S. Kumaraguru and villagers who presented the petition said they have been facing problems for three years as one shop was located inside a residential area and near a temple and the other shop near a Oorani (waterbody), from where women fetched water.
Mostly outsiders visited the two shops, disturbing peace and social harmony, Mr. Kumaraguru said. The tipplers consumed liquor in the open and entered into brawls causing nuisance to the local people, especially to school students and women, he said.
Meanwhile, S. Vellaidurai, Additional Superintendent of Police (Prohibition and Enforcement Wing) said after the government decided to close down 500 retail liquor shops throughout the State as part of its decision to implement total prohibition in a phased manner, 10 to 15 shops might be closed in the district but those shops are yet to be identified.
31 May. 2016