Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Since 2017 Russia will ban beer in 1.5 liters plastic bottles
“The bill is aimed at establishing a phased ban on the production, trafficking and retail sale of alcoholic beverages in consumer packaging (consumer packaging or packaging made entirely of polyethylene, polystyrene, polyethylene terephthalate and other polymeric material)”, – the document says.
The production of alcoholic products in plastic containers larger than 1.5 liters will be banned from 1 January 2017, the retail sale of alcohol in such containers – from 1 July 2017.
As noted by RIA “Novosti”, the proposed amendments provide for administrative penalties for violations of the prohibition. For the production and sale of such products officials proposed to fine in the amount from 100 to 200 thousand with confiscation of subjects of an administrative offence or without that”. For legal entities provides for fines of 300 to 500 thousand roubles with possible confiscation of subjects of an administrative offense”.
According to the Moscow scientific-practical center of narcology, over the past five years, alcohol consumption in Russia fell by almost a third – from 18 to 12 liters a year in terms of pure alcohol. As one of the reasons driving experts point to save the crisis, at the same time warning: consumption may increase if the life will become even harder.
31 May. 2016