Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Since 2017 Russia will ban beer in 1.5 liters plastic bottles
“The bill is aimed at establishing a phased ban on the production, trafficking and retail sale of alcoholic beverages in consumer packaging (consumer packaging or packaging made entirely of polyethylene, polystyrene, polyethylene terephthalate and other polymeric material)”, – the document says.
The production of alcoholic products in plastic containers larger than 1.5 liters will be banned from 1 January 2017, the retail sale of alcohol in such containers – from 1 July 2017.
As noted by RIA “Novosti”, the proposed amendments provide for administrative penalties for violations of the prohibition. For the production and sale of such products officials proposed to fine in the amount from 100 to 200 thousand with confiscation of subjects of an administrative offence or without that”. For legal entities provides for fines of 300 to 500 thousand roubles with possible confiscation of subjects of an administrative offense”.
According to the Moscow scientific-practical center of narcology, over the past five years, alcohol consumption in Russia fell by almost a third – from 18 to 12 liters a year in terms of pure alcohol. As one of the reasons driving experts point to save the crisis, at the same time warning: consumption may increase if the life will become even harder.
31 May. 2016