Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Malaysia to raise drinking age to 21
The new threshold goes into effect on December 1, 2017 along with a new requirement that manufacturers add warnings on the health dangers of alcohol consumption to their product labels, Health Minister S. Subramaniam said in a statement.
Businesses serving alcoholic beverages must display similar notices.
Subramaniam said the step was in line with the "Global Strategy to Reduce Harmful Use of Alcohol", an effort spearheaded by the World Health Organization.
The New Straits Times newspaper quoted him as saying certain types of cheaply produced liquor were "creating a social problem among the lower-income group".
More than 60 percent of Malaysians are Muslim, and Islam - which bans alcohol consumption - is the official religion.
Malaysia has some of Asia's highest excise taxes on alcohol, according to the Confederation of Malaysian Brewers.
But it also has large ethnic Chinese and Indian minorities, a bustling bar and restaurant scene and widely available alcoholic beverages.
Various public-health studies have suggested that drinking rates have been rising.
The brewer's confederation says Malaysia has an estimated drinking population of 3.5 million people, out of a population of around 30 million.
Malaysia generally practises a moderate brand of Islam. But religious tensions have simmered in recent years, with Muslim moderates and followers of other religions expressing concern at a steady rise of increasingly conservative Islamic attitudes.
3 Jun. 2016