Pivnoe Delo
abbey-beer-icon

pivnoe-delo_logo5

Top articles

Journals

Singapore. Tiger Beer roars in New York City

Tiger Beer, Singapore's first locally brewed beer, has officially launched in New York City, it announced on Thursday (Jun 9).

TigerTo mark its launch, Tiger Beer set up a pop-up shop from Wednesday to Thursday at Canal Street in New York with the aim of breaking the stereotype that "made-in-Asia" products are of low quality.

The store featured one-of-a-kind art prints, limited edition sneakers and technology products, all from Asian and Asian-American creators. Some of the creators include Mighty Jaxx, Kllylmrck and Mojoko from Singapore, Goods of Desire from Hong Kong, Decoster from Shanghai and Timo Trunks from Thailand.

“We found that too often, 'made-in-Asia' is associated with Chinatown and the stereotype of low-quality Asian goods," said Ms Wong Mie-Leng, Director of International Brands at Tiger Beer. "We want to show New York – and the world – that true innovation and creativity now exemplifies 'made-in-Asia'."

Asian street food, prepared by popiah-maker Michael Ker from Singapore and Thai chef James Syhabout, was also served at the pop-up shop.

10 Jun. 2016

Advertising

pilsena_en
gea
sidel100x100
jg
portinox

Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories
Home
Magazines
News
×