Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
India. Banks to file objections to Heineken’s impleadment plea
"We will file objections to Heineken's application seeking impleadment in Vijay Mallya case, tomorrow," SBI Senior Counsel Nagananda submitted before DRT Presiding Officer C R Benakanahalli.
Heineken on June 18 had sought permission to implead itself in the case and enjoy the right of first refusal over the UBL shares.
Heineken has some presumptive rights on UBL shares held and owned by Mallya.
Right of first refusal is a contractual term between shareholders which are usually included in the Articles of Association.
If one shareholder wishes to dispose of shares that are subject to a right of first refusal (ROFR), it must first offer them to those other shareholders who have the benefit of ROFR.
Earlier, IDBI Bank pleaded to sustain its August 2015 order relating to attachment of 34 lakh equity shares of United Spirits Limited in the case, since Vijay Mallya's resortment to asset stripping has resulted in eroding of his networth. The IDBI Counsel also said that Mallya's liability to Kingfisher will have to be collected by gaining through the doctrine of reverse piercing because he has controlling interest in all companies and also is the chief promoter and controlling interest.
"Therefore, all his companies will have to be put on one platform and, Mallya has to be looked at as a common denominator and should be held responsible to settle dues of Rs 1,746 crore to IDBI," he argued.
Challenging the arguments, USL Counsel said Mallya cannot be looked at as common denominator and should be considered independently because the liquor baron is no way connected to USL.
Moreover, USL is not indebted to IDBI as it has cleared all the dues to them, including interests on loan and penalties thereof, he said.
The USL Counsel also questioned the reason for IDBI not make any reference to the clean chit given by the Punjab National Bank (PNB) to USL of clearing all dues.
"I ask myself, why IDBI is not making any submission of PNB giving no-objection certificate to USL, which had cleared all its dues," he contended.
USL Counsel also said Mallya cannot be looked at as common denominator and should be considered independently.
Countering IDBI argument, Srinivasan said "the plea of USL not to look at Mallya as common denominator is a pre-designed act by him to divest himself from accountability and run away to London."
Mallya, whose now-defunct group company Kingfisher Airlines owes over Rs 9,000 crore (Rs 90 billion) to 17 banks, had left the country on March 2 and is in the UK.
The beleaguered businessman has been declared a proclaimed offender by a special PMLA court in Mumbai on a plea by the Enforcement Directorate in connection with its money laundering probe against him in the alleged bank loan default case.
"The Bank hereby makes an humble submission to sustain attachment of 34 lakh equity shares of United Spirits Limited, since Mallya has resorted to asset stripping by resigning from every company, which has resulted in eroding of his net worth," IDBI Bank Counsel N V Srinivasan said.
Srinivasan also submitted that the eroding of his net worth is a violation of agreement between Kingfisher Airlines Limited and IDBI, because the former has to maintain its personal guarantor net worth.
Moreover, Kingfisher could avail loans because of Mallya's net worth in addition to other securities, Srinivasan submitted.
23 Jun. 2016