Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
The Warcraft movie is so popular in China it has its own beer
Naturally, given its success there's tons of merch there promoting it, including a new set of Human vs. Orc Tsingtao beer. I've never been to China so I can't speak to the quality of its brew, but that case isn't bad at all, presentation-wise. Though, not having Pandaren or a Brewmaster heavily featured in the film just to peddle alcohol is a missed opportunity, I must say.
Most importantly -- a writer over at The Beijinger runs a column called "What's Up in Beer," which is an idea I wish I thought of first.
28 Jun. 2016