Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
China Resources Beer to raise HK$9.5b in rights issue, as it preps to buy SABMiller’s 49pc stake in Snow Breweries
The brewery behemoth under Chinese state-owned conglomerate China Resources said part of the money raised would be used to fund the purchase.
A rights issue - an offering of shares to existing shareholders - was carried out at a 30.8 per cent discount to Tuesday’s closing price at HK$16.94, comprising as many as 811 million rights shares on the basis of one for every three existing shares.
As of 11:30am, CR Beer’s shares were at HK$16.30, down 3.78 per cent from Tuesday’s close.
The deal, which was believed be one of the biggest rights issues in Hong Kong’s capital market during the last year, came months after the beer maker announced proposals to boost its stake in the country’s biggest brewing company.
“We will continue to explore business expansion opportunities through both organic growth and acquisitions,” Chen Lang, chairman of CR Beer said. “To capture these growth opportunities, we consider the rights issue to be in the best interests of the company and its shareholders as a whole.”
CR Beer’s co-owned Chinese brand Snow is the world’s largest-selling beer, accounting for 23.2 per cent of the beer market in China in 2014, according to data from Euromonitor, an international market research company.
But it is also faced with intensifying competition from other major players, including Tsingtao Brewery, Beijing Yanjing Brewery and Carlsberg, as well as a shifting preferences among Chinese consumers who are increasingly turning to higher-end beer.
CR Beer’s US$1.6 billion acquisition of SABMiller’s stake in CR Snow is anticipated to go through by the end of this year. Nomura analysts said in November that SABMiller’s 49 per cent stake is Snow Breweries could fetch up to US$3.6 billion.
Over the last year, big transactions of this kind in Hong Kong include a rights issue by Chinese conglomerate Fosun International, which raised over HK$11.6 billion last September.
6 Jul. 2016