Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
China. Zhujiang investing 1.8 bln yuan into constructing entertainment complex at old brewery location
The floor space of all plants of Pearl river company is 243000 square meters, of which 174000 m2 has been bought by the Chinese government. As a result there is 69000 m2 of land left, which can be used by the company.
Environmental impact assessment shows that these 69000 m2 will be allocated for recreation, shows, and other kinds of entertainment.
The main construction will include:
- Beer Experience Center (beer museum, beer exhibition)
- Headquarters of company Pearl river
- Design and art area
- Company stores of international beer brands.
- Art galleries
The brewery will be transformed into Beer Experience Center.
The former workshop of original packages will be changed into shops which can contain conferences and exhibitions. The malthouse will have a new life of a 10-storied hotel in beer culture style.
The original brewery will be transformed into Beer Experience Center. In accordance to the project, Beer Experience Center of 2660 m2 will become a big exhibition hall on the basis of the old brewery architecture. The exhibition will demonstrate processes of saccharification, fermentation and other production stages. These objects are not used in production, but the exhibition center, photos and video can give visitors an idea on beer production.
The entertainment center is expected to become a new tourist attraction.
Established in 1985, Guangzhou Zhujiang Brewery Group Co., Ltd. is a large state-owned enterprise which mainly deals in beer and its relative products. In 2002, InBev purchased 25% of shares in the state-owned brewery.
14 Jul. 2016