Pivnoe Delo


Top articles



Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China. Prices for beer in a glass bottle went 4.5% up during the year

According to the monitoring data for 36 major cities in China, in June 2016 as compared to June 2015, retail prices for beer in a glass bottle of 650 ml went 4.5% up to 7.02 yuan for a liter. During the same period, the prices for a beer can of 350 ml fell by 0.7% to 11.54 yuan for a liter. And the retail price for beer in a glass bottle was growing rather steadily and the price for canned beer remained practically at the same level during most of the year. The cheap beer share is the largest in bottles.
At the same time, the prices for cheap spirits were rising faster than beer prices. In June 2016, they were 4.8% higher than the same month in 2015. Today it costs 308 yuan for a liter.
The monitoring reflects the prices for certain SKU. As it is difficult to estimate the changes of weighted average retail price. It is known that the Chinese beer market is currently experiencing premiumization, that is, consumers’ preferences are changing toward more expensive brands.



15 Jul. 2016



Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories