10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Pentair introduces new Keg Monitor
Based on decades of experience in quality control instrumentation, Pentair Haffmans’ Keg Monitor provides a valuable tool to evaluate the performance of the keg washer. The Haffmans Keg Monitor consists of a specially prepared keg, a handy/charger and a docking station. The prepared keg travels among the other kegs through the keg washer, and measures the temperature of the incoming cleaning medium, the temperature of the cleaning medium leaving the keg, the temperature of the keg wall, and the pressure inside the keg in relation to time. In addition, the data logger registers the position of the keg in the cleaning process.
Bluetooth-based data transfer, user-friendly interface
The Haffmans Keg Monitor, type KEG 2.0 uses Bluetooth to transfer the measuring data from the Keg to the PC. A Windows-based PC-program processes the data providing the user a complete picture of the keg washing process, including information on the existence of superheated steam, which enables the brewery to optimize the sterilization process and reduce energy consumption. The software used in the Keg Monitor is easy and intuitive to operate due to a very user-friendly interface, and requires no special skills or extensive training.
Wireless charging, very low maintenance
Charging of the Haffmans Keg Monitor, type KEG 2.0 is wireless and eliminates the requirement for regular battery changes. This makes the instrument almost maintenance-free. The charging process requires less than ten minutes for
18+ hours of operating time
Pentair strives to provide its customers solutions that perfectly fit their requirements. Breweries or soft drink producers supply their standard keg(s) to Pentair Haffmans, and receive a Keg Monitor that is customized to their special keg size. Several keg sizes from 20 liters are available.
Two executions and retrofit option available
The Haffmans Keg Monitor, type KEG 2.0 is available in two executions. In addition to the Standard execution that offers extended Bluetooth options, a cost-efficient Economy version especially for small and craft breweries is available. In addition, for existing customers, a retrofit package can be purchased to upgrade existing Pentair Haffmans’ Keg Monitors to our latest standard. The new Haffmans Keg Monitor is available in a Standard execution with extended Bluetooth options and a cost-efficient Economy version.
ABOUT PENTAIR PLC.
Pentair plc (www.pentair.com) delivers industry-leading products, services and solutions for its customers’ diverse needs in water and other fluids, thermal management and equipment protection. With 2015 revenues of $6.4 billion, Pentair employs approximately 28,000 people worldwide.
15 Jul. 2016