Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Belarus. Efes starts beer manufacturing at Krinitsa’s capacities and considers possibility of buying company’s share
“I do not think the state currently intends to sell a share of Krinitsa company. But if such proposals arise, we are willing to consider them. It would be interesting for us to become a local representative in Belarus”, - said Serkan Tyumer, business development manager of the Turkish company at a press conference in Minsk.
At the end of 2015, Krinitsa signed a contract with plant Anadolu Efes. License agreement for brand Zolotaya bochka production is intended for 5 years. Krinitsa will be fully responsible for market promotion on Belarus market. Sorts GoldMineBeer and GreenBeer will be only manufactured at Krinitsa’s capacities and their promotion will be Anadolu EFES’s job. Under Krinitsa’s estimation, in the first year, the production volume under the contract with Anadolu EFES can amount to about 50 thousand dal.
As said by S. Tyumer the company’s entering the Belarusian market has no connections to the company’s shut down of two production sites in Russia. “We have seen the potential of the Belarusian market, which is strategically important for us”.
According to the report of state enterprise Belgospischeprom, production of beer Krinitsa in 2015 amounted to 13.24 mln dal, which is 3.9% lower than in 2014. By the end of 2015, Krinitsa raised revenues by 13% to 750 bln ruble. Yet due to the national currency devaluation the revenues in dollars fell by a quarter – to $48 mln.
18 Jul. 2016