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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Beginner’s guide to Chinese beer

Beer, as we know it today, was first brewed in China in 1900 when a brewery was founded in Harbin, the capital of Heilongjiang Province. The country has never looked back.

chinese-beer-guide-main

Today, there are more than 1,500 domestic beer brands in China making it the world’s leading nation for beer production and consumption.

If you visit China, don’t order a Western beer brand. Be adventurous. Here’s a beginner’s guide to Chinese beer to help you get started.

TsingTao Beer


Tsingtao is currently exported to more than 90 countries around the world, so it is likely you’ve heard of China’s most popular beer.

First produced in 1903 when Germany and Britain opened a beer factory in Qingdao, TsingTao has become a Chinese cultural staple that has transcended the country’s drastic changes over the past century.

According to the company’s website, the first Tsingtao beer was most likely served at a live kung-fu fight in 1904 and it was also the first Chinese beer imported to the US back in 1972.

Snow Beer


Snow Beer, also known as Snowflake Beer, is a light lager that was first brewed in 1993. It has managed to become a serious contender to TsingTao Beer in less than a decade.

Despite being primarily sold in China, it is the world’s best-selling beer brand in the world, boasting annual sales of about 110 million hectolitres—enough to fill 12 Olympic-sized swimming pools with beer every day.

The brand currently has a sponsorship deal with the Spanish Football League and is also, unsurprisingly, one of the main sponsors of the 2022 Winter Olympic Games.

Harbin Beer

China’s oldest beer dates back to 1900 when Jan Wróblewski, a German citizen with Polish roots, founded a brewery in Harbin to supply thirsty Russians working on the Trans-Manchurian Railway project.

Brewed with a distinctive European flavour, Harbin Beer has managed to preserve its unique taste and heritage for well over a century and it shows no sign of stopping.

Interestingly, Harbin Beer is also vegan friendly, with the company claiming that they do not use animal products in the processing or filtration of any products.

Yanjing Beer


Yanjing Beer is the official state beer of China, a distinction that was bestowed on the brewery in 1995 and is also humbly printed on its international labels.

Founded in 1980, the name comes from the old name for China’s capital city and it is also remains a ‘Beijing stalwart’, deriving 25 percent of its sales from inside Beijing.

This rice beer is also made using mineral water found 90 metres below the YanShan Mountain, located north of Beijing.

3 Aug. 2016

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