Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
India. Governing party of Tamil Nadu requires complete prohibition on alcohol sale
"It was in August 1971 that Karunanidhi lifted prohibition. All sorts of shops including those that sold arrack and toddy besides liquor made in India (IMFL) were opened," said Jayalalithaa. Continuing her speech, Jayalalithaa said, in 2007, when members of several parties said in the Assembly that illicit liquor should be eradicated, the then chief minister Karunanidhi said "illicit liquor cannot be eradicated. If we (the state) have to compete with other countries we should produce more quality alcoholic beverages and through that alone we could win (situation). There is no other way out considering present day world culture."
"This is the true opinion of Karunanidhi on prohibition. However, as far as I am concerned, I am firm on phased implementation of prohibition," she said. The chief minister recalled the closure of 500 Tamil Nadu State Marketing Corporation (Tasmac) liquor outlets and reduced working hours of shops after she assumed office again this year.
At this time, deputy leader of opposition Durai Murugan asked permission from speaker P Dhanapal to respond to the chief minister. But the speaker refused permission to speak and DMK MLAs led by leader of opposition M K Stalin walked out of the assembly, followed by Congress and IUML MLAs.
Seeing the walkout, Jayalalithaa said: "Earlier, the assembly speaker used to summon marshals to get DMK MLAs thrown out of the hall, but now it is sufficient for us to say two words, prohibition and Katchatheevu."
DMK challenged the ruling party for a debate on prohibition and Kachchatheevu issues.
"We are ready to discuss threadbare all the issues and history on prohibition and the island. But the speaker should allot time and at the end of the debate we will know who walks out of the assembly," said Durai Murugan, speaking to presspersons outside the assembly.
He accused the speaker of not allowing them to speak in the assembly and said he wanted to recall the history of prohibition. "When Kalaignar (as Karunanidhi is called by his partymen) lifted the prohibition in 1971, everyone knew the financial position of the state. Even AIADMK founder M G Ramachandran (MGR) who was in charge of small savings department then supported Kalaignar's decision. Within one year, the same government imposed prohibition and it was only MGR who lifted it in the state," said Durai Murugan.
A few minutes later DMK MLAs returned to the assembly.
5 Aug. 2016