Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Sapporo launched new brand for Vietnam exclusively
“Blue Cup” is the second product after Sapporo Premium Beer, imported to Vietnam market.”Blue Cup” is packed into 330 ml can, which stands out on shelves for its light blue colors and blue lid.
Along with the original design beer will be distinguished by its taste.
”Light smooth beer with an alcohol content of 4.5% with characteristic aroma of hops” as Vietnam portal “24h”cites.
“Blue Cup” is targeted at middle price segment. Distribution is extended from HCMC and other regions such as the Southeast, Mekong Delta, Central Highlands, South Central Coast and the Red River Delta.
12 Aug. 2016