10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Opposition party demands to close 11 liquor shops in Delhi
Hitting back, Mishra said Swaraj Abhiyan, founded by expelled AAP leaders Prashant Bhushan and Yogendra Yadav, was “copying” him as he has already planned a Mohalla Sabha on the issue on August 28 and this is an “act of desperation”.
Addressing a news conference today, Bhushan released a list of 11 outlets and demanded their immediate closure, failing which, he said, Swaraj Abhiyan will launch a city-wide campaign.
He also questioned the Delhi government why it has decided to suspend the opening of liquor vends only for a year and if it will it resume opening outlets after one year when the MCD and Punjab elections are over.
“In case the Delhi government does not heed to the genuine demands of people, a state-wide campaign will be launched to expose the duplicity of Aam Aadmi Party and build public pressure to act,” Bhushan said.
He also announced a public hearing (Jan Sunwai) on August 23 at a liquor vend in Khajoori in Karawal Nagar which, he said, has become a nuisance for the general public.
Anupam, media in-charge of Swaraj Abhiyan, said “Since the Mohalla Sabhas do not seem to be getting a legislative authority in near future, will the government close down these shops immediately?”
He also accused the AAP government of showing no interest in passing the Swaraj Bill.
“Why is the government trying to mislead by saying that Mohalla Sabhas will have the power to remove liquor vends, when the fact remains that no such power has yet been granted?
“The recent exercise, newspaper advertisements and announcements regarding Mohalla Sabhas are nothing more than political rhetoric meant for media consumption. The superficial exercise, with no substantive legislative step of forming Mohalla Sabhas is being used as a cadre building exercise for upcoming MCD elections,” Anupam said.
No new liquor shop except in malls, will come up in Delhi in the current financial year and the mohalla sabhas will be empowered to shut existing neighbourhood vends if there are complaints of “nuisance”, the excise policy, approved by the Chief Minister Arvind Kejriwal had announced last week.
“Why has Chief Minister Arvind Kejriwal’s announcement of not opening any new liquor shops been made only for one year? Does Kejriwal want to resume his anti-people liquor policy after the MCD elections in Delhi and Assembly elections in Punjab?” Bhushan said.
Earlier, Abhiyan had alleged that 58 wine shops have opened up in Delhi ever since the AAP government came to power and had demanded closure of shops where people were opposing them.
22 Aug. 2016