10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
UK court says SABMiller shareholders can be split into two classes
The marriage of the world's largest beer makers was agreed last year with an offer of 44 pounds per share in cash for general shareholders and a discounted cash-and-stock offer aimed at the largest two - Altria Group and Bevco - to help them avoid large tax bills.
The agreement grew contentious this summer after a fall in the British currency increased the value of the cash-and-stock offer above that of the cash offer. AB InBev sweetened its offer in July after several shareholders, including activist hedge funds, pressured SABMiller to seek a new deal.
Both brewers' boards have recommended AB InBev's "final" offer, and SAB requested that Altria and Bevco -- which have already signalled their support -- be treated as a separate class.
Justice Richard Snowden said on Tuesday it was an understandable request since it lowered the risk of delays or challenges from dissenting shareholders who might have challenged the vote as unfair given that Altria and Bevco has agreed to a different offer arrangement.
With the judge's ruling, the deal will require 75 percent approval by SAB shareholders, excluding Altria and Bevco, which together control about 40 percent of the shares.
"I have jurisdiction to order a meeting of public shareholders to be summoned that does not include Altria and BevCo," Snowden told the court.
Altria and Bevco, a vehicle of Colombia's Santo Domingo family, will therefore give their support separately, SABMiller and AB InBev said.
Prominent investor Aberdeen Asset Management had voiced opposition to the revised offer, saying it still undervalued the brewer of beers including Castle Lager, which has a strong presence in fast-growing markets of Latin America and Africa.
SAB also said more details about the implementation of the deal were expected to be published along with transaction documents on Aug. 26.
There are planned meetings of shareholders of each company on Sept. 28. If approved, the deal is expected to close on Oct. 10.
The new entity will be almost wholly controlled by executives from AB InBev, maker of beers including Budweiser and Stella Artois.
SAB's shares were down marginally at 4,375 pence at 1159 GMT while AB InBev's stock was up 1 percent at 112.10 euros. ($1 = 0.7663 pounds) (Reporting by Martinne Geller in London; additional reporting by Noor Zainab Hussain and Esha Vaish in Bengaluru; editing by Keith Weir and Susan Thomas)
23 Aug. 2016