Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
China. Craft Beer in Suzhou: Birdland
Craft beers, microbreweries and tap houses have helped give a much needed shot in the arm to an ailing drinks industry in recent years, and it’s a trend that’s now hitting up Suzhou.
Since opening in June 2016, newbie bar Birdland - named after the anthemic track by rock icon Patti Smith – is already pulling in a loyal fanbase of serious imbibers, evidently tiring of the city’s cookie-cutter bars and their almost identical drinks lists. And with a choice of 12 beers on draught, all sourced from regional microbreweries (two in Suzhou), plus another 100 craft ales, porters and stouts from all over the world, it’s little wonder there’s standing room only on weekends.
School nights are therefore the wiser option if you’re looking for a more chilled-out session and chat. Strength-wise, you’ve got everything from 2.5% fruit beers, right up to an IPA charmingly named ‘Raging Bitch’ (45RMB) weighing in at a headache-inducing 8.3%. We also retain a soft spot for the Jasmine Tea Lager (35RMB) and the Hard Wired Nitro Coffee Porter (65RMB), if you’re looking for something a bit leftfield. And for the increasing number of gluten intolerant among us, this is one of only a handful of Suzhou hostelries that offers a gluten-free option, the Vagabond Pale Ale (45RMB) courtesy of Brewdog from the UK.
Birdland is fortuitously located in the same building as one of Suzhou’s scarce budget hostels although, in truth, it’s quickly outgrowing the walk-in business from there. And with imminent plans to start their own on-site microbrewery, we predict this is one bar that will soon be welcoming punters from much further afield.
24 Aug. 2016