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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Beer products make up 30 pct of Vietnam’s central tourist hub’s revenue

Tourism-oriented Thua Thien – Hue Province in central Vietnam still relies heavily on beer products for its budget, the provincial council’s economic and budget committee said in its report on Tuesday.

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The People’s Council of Thua Thien – Hue Province on Tuesday commenced its second regular session to review the implementation of its five-year plan of the 2010-2015 period.

During the meeting, provincial Committee Chairman Nguyen Van Cao asserted that the province’s economic growth of 9.1 percent, though lower than the expected rate of 13 percent, was reasonable and steady.

The size of Thua Thien – Hue’s economy has increased by 1.54 times since 2010, according to a report presented at the meeting by the Economic and Budget Committee of the provincial People’s Council.

The province’s economy, however, is still the humblest among the five provinces and cities of the key economic region of central Vietnam, which are Thua Thien – Hue, Da Nang, Quang Nam, Quang Ngai, and Binh Dinh.

The lag was attributed to lack of new and quality tourist products, while the province’s industry still relies mainly on a limited range of products such as beer, cement, electricity, and textile.

Thus, the report said, despite the number of tourists to the province having witnessed a steep yearly increase of 16.7 percent on average, from 25 to 30 percent of the provincial budget (VND5,010 billion, or US$223.66 million, as of 2015) was still coming from beer products.

Meanwhile, its regular budget expenditures have been on the increase due to a number of newly introduced policies and schemes from the central government, in addition to uneconomical and ineffective spending on science and technology, investment promotions, and production development models.

Thua Thien – Hue Province is still ranked fifth out of five provinces and cities in the key economic region of central Vietnam in terms of investment capital, the report pointed out.

31 Aug. 2016

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