10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Beer products make up 30 pct of Vietnam’s central tourist hub’s revenue
The People’s Council of Thua Thien – Hue Province on Tuesday commenced its second regular session to review the implementation of its five-year plan of the 2010-2015 period.
During the meeting, provincial Committee Chairman Nguyen Van Cao asserted that the province’s economic growth of 9.1 percent, though lower than the expected rate of 13 percent, was reasonable and steady.
The size of Thua Thien – Hue’s economy has increased by 1.54 times since 2010, according to a report presented at the meeting by the Economic and Budget Committee of the provincial People’s Council.
The province’s economy, however, is still the humblest among the five provinces and cities of the key economic region of central Vietnam, which are Thua Thien – Hue, Da Nang, Quang Nam, Quang Ngai, and Binh Dinh.
The lag was attributed to lack of new and quality tourist products, while the province’s industry still relies mainly on a limited range of products such as beer, cement, electricity, and textile.
Thus, the report said, despite the number of tourists to the province having witnessed a steep yearly increase of 16.7 percent on average, from 25 to 30 percent of the provincial budget (VND5,010 billion, or US$223.66 million, as of 2015) was still coming from beer products.
Meanwhile, its regular budget expenditures have been on the increase due to a number of newly introduced policies and schemes from the central government, in addition to uneconomical and ineffective spending on science and technology, investment promotions, and production development models.
Thua Thien – Hue Province is still ranked fifth out of five provinces and cities in the key economic region of central Vietnam in terms of investment capital, the report pointed out.
31 Aug. 2016