Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Beer products make up 30 pct of Vietnam’s central tourist hub’s revenue
The People’s Council of Thua Thien – Hue Province on Tuesday commenced its second regular session to review the implementation of its five-year plan of the 2010-2015 period.
During the meeting, provincial Committee Chairman Nguyen Van Cao asserted that the province’s economic growth of 9.1 percent, though lower than the expected rate of 13 percent, was reasonable and steady.
The size of Thua Thien – Hue’s economy has increased by 1.54 times since 2010, according to a report presented at the meeting by the Economic and Budget Committee of the provincial People’s Council.
The province’s economy, however, is still the humblest among the five provinces and cities of the key economic region of central Vietnam, which are Thua Thien – Hue, Da Nang, Quang Nam, Quang Ngai, and Binh Dinh.
The lag was attributed to lack of new and quality tourist products, while the province’s industry still relies mainly on a limited range of products such as beer, cement, electricity, and textile.
Thus, the report said, despite the number of tourists to the province having witnessed a steep yearly increase of 16.7 percent on average, from 25 to 30 percent of the provincial budget (VND5,010 billion, or US$223.66 million, as of 2015) was still coming from beer products.
Meanwhile, its regular budget expenditures have been on the increase due to a number of newly introduced policies and schemes from the central government, in addition to uneconomical and ineffective spending on science and technology, investment promotions, and production development models.
Thua Thien – Hue Province is still ranked fifth out of five provinces and cities in the key economic region of central Vietnam in terms of investment capital, the report pointed out.
31 Aug. 2016