Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Despite shorter sales window, TASMAC does brisk business
The recent decision of Tamil Nadu State Marketing Corporation Ltd (TASMAC) to curtail the working hours of its outlets has had no impact on sales, inquiries reveal. TASMAC, a government-owned company, has a monopoly over wholesale and retail vending of liquor in the State.
For instance, at TASMAC’s outlet in Guindy, the sales have been consistent despite reduced operating hours. The salesman on duty, wishing anonymity said, “There was a slight dip during the first week when the government curtailed the operating hours. But it was not a drastic dip, just 2-3 per cent. Now, its sales as usual,” he said. This outlet churns out revenues of between Rs. 1.8 lakh and Rs 2.10 lakh on a weekday, which goes up by 10 per cent during weekends.
A Manager at an outlet in Anna Nagar concurred. “People stand in queue by 11 am and when the shop opens at 12 pm, there is a huge crowd in front of the counters.” The TASMAC outlet at Chintadripet market saw its sales fall by 20 per cent in June. But the staff there said that sales have stabilised and the per day revenue is anywhere between Rs. 2 lakh and Rs. 2.2 lakh. “Our consumers are people who work in market areas. These people are now purchasing liquor the previous night and stocking them,” said the salesmen at this outlet.
Staff manning twenty TASMAC shops at prime locations in Chennai including T. Nagar, Egmore and Anna Salai echoed the same views.
‘Sales figures under audit’
When asked for sales figures after the change in working hours and winding up of 500 retail vending shops, TASMAC, in reply to an RTI query filed by The Hindu, said, “The details are under audit.” To another query on revenue details of the 500 shops that downed shutters, TASMAC said, “Shop-wise revenue details are not maintained separately in our records.” The Managing Director of TASMAC did not respond to calls and text messages.
Another senior TASMAC official said that data is available only till May 2016. “If you need more information, the Minister is the right person,” he said.
A union member said that earlier, sales data was made available on a day-to-day basis, but for the last two months, the figures are being kept under wraps. “Unless the statistics are revealed, one cannot say whether the cutting down of time has really helped,” the union member added. As on July 31, 2016, TASMAC had 6,195 outlets functioning across Tamil Nadu.
7 Sep. 2016