Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
ThaiBev reorganised to realise Vision 2020
The new management line-up will support the continuous growth of business and will lay a strong foundation for the future, according to Thapana Sirivadhanabhakdi, ThaiBev group president and chief executive.
Ueychai Tantha-Obhas, who laid strong spirit business foundation in Thailand and is the prominent leader in spirit commercial markets over the past three decades, will be promoted to the postion of director and senior executive vice president ("SEVP") and will oversee Thailand’s distribution channels as Chief Route-to-Market.
Sithichai Chaikriangkrai, who has been voted as Thailand’s best chief financial officer for three consecutiv years (2014-2016) and Southeast Asia’s best CFO in 2015, will be promoted as director and SEVP and will continue to oversee ThaiBev’s finances and support the group’s growth as CFO.
Dr. Pisanu Vichiensanth, who pioneered ThaiBev’s beer business, will be promoted to director and SEVP. He will continue to oversee the group’s technology and engineering functions as Chief Technology and Engineering.
The board has also approved the promotions of two executives to drive forwards the growth of the spirit product group and the beer product group. Prapakon Thongtheppairot, who spearheaded Chang beer’s relaunch in 2015, will be promoted to executive vice president and spirit product group CEO. He will succeed Ueychai.
Edmond Neo Kim Soon, who played a key role in the Chang beer’s relaunch in 2015, will be promoted to EVP and beer product group CEO.
Kosit Suksingha will be promoted to EVP and Chief Supply Chain Management. He will also steer the Group’s IT development. Dr. Agapol Na Songkhia will be promoted to EVP and Chief People Officer.
The board has also approved the appointment of Banjong Chintanasiri to SVP Accounting (Deputy CFO-Accounting), while Pramote Hassamontr will be promoted to SVP-Office of Spirit Production.
9 Sep. 2016