Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
China Brewer Said to Mull Bid for $6 Billion of SABMiller Assets
The producer of China’s Snow beer brand is speaking with potential advisers about a bid, the people said, asking not to be named as the details aren’t public. A sale process for the assets, which include the brewer of Czech lager Pilsner Urquell, is expected to start next month after SABMiller’s deal with Anheuser-Busch InBev NV closes, they said.
China Resources could go up against Japanese brewer Asahi Group Holdings Ltd. and financial bidders, including Swiss investment group Jacobs Holding AG, Poland’s Kulczyk Investments SA and CVC Capital Partners, three of the people said. KKR & Co., Advent International Corp. and Mid Europa Partners may also bid, they said.
AB InBev agreed to divest operations in Hungary, Romania, the Czech Republic, Slovakia and Poland to help secure regulatory approval for its about $100 billion takeover of rival SABMiller. The company may prefer to sell to another brewer to help ensure a level playing field among competitors in these markets, the people said.
Representatives for AB InBev, Asahi, China Resources, CVC, Advent and Kulczyk declined to comment. Representatives for Mid Europa Partners, KKR and Jacobs Holding didn’t immediately respond to requests for comment.
AB InBev already agreed to sell the Peroni, Grolsch and Meantime brands to Asahi for 2.55 billion euros ($2.9 billion). Divesting additional assets in central and eastern Europe will help AB InBev cut back in a difficult market. SABMiller’s Polish business, the largest brewer in the country, has been weighed down by discounting and competition that’s contributed to declining lager sales in Europe overall.
In March, China Resources agreed to buy out SABMiller’s remaining stake in the Snow beer venture for $1.6 billion in a deal that helped AB InBev secure Chinese antitrust approval.
SABMiller’s board unanimously recommended AB InBev’s takeover offer, which will combine the world’s two largest brewers, in July. Shareholders will vote on the deal on Sept. 28, and the transaction is expected to close on Oct. 10.
14 Sep. 2016