10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Myanmar. Mandalay booze busts trending downward in 2016
Targeting illegal liquor and beer vendors as well as restaurants not authorised to sell alcohol, a total of 355 cases were opened over the first eight months of 2016, Colonel Myo Win Aung, Mandalay Region’s minister for security and border affairs, told the regional hluttaw on September 20.
The minister was responding to an inquiry from lawmaker U Myint Aung Moe (NLD; Chan Mya Tharsi 2), who was seeking information on the number of licensed alcohol vendors in the region and on authorities’ enforcement of the Intoxicants Law.
“Township administrators have organised cooperation teams with [the administrator as] chairman, a township police major as deputy chairman and municipal members to take action on illegal intoxicant sales in Mandalay Region,” Col Myo Win Aung said. “The restaurants, hotels, motels, inns and lodging houses which are selling intoxicants have been investigated to determine whether they are selling the products in accordance with the law or not.”
With the number of busts so far this year, Mandalay is on pace to drop to just about one-quarter of the figure in 2015, when 1964 cases were filed. In 2014, a total of 2895 cases were recorded. As with the previous two years, the first eight months of 2016 saw males disproportionately represented, accounting for nearly 75 percent of cases.
The dip in Mandalay Region prosecutions for illegal alcohol sales comes despite a promised crackdown earlier this year on drinking establishments that lack FL9 or FL10 licences, allowing them to sell foreign liquor and draught beer, respectively.
The Myanmar Times reported in July that of approximately 7000 bars and restaurants that sell tap beer, only around 2500 hold a FL9 or FL10 licence, while the other 4500 have operated for years without sanction under a FL17 licence, though officially this is prohibited by law.
A total of 5887 shops, bars and restaurants are licensed to sell alcohol across Mandalay Region in accordance with the Intoxicants law, with nearly half the licensees – 2796 establishments – concentrated in heavily urbanised Mandalay district.
27 Sep. 2016