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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Microbrewery Gateway looks to raise $3 mn

The two-year-old start-up will utilise the capital to start its bottling operations for distribution of their beer across the country.

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Gateway Brewing Co., Mumbai’s first microbrewery,is in advanced talks with investors to raise around $3 million in its Series A round, co-founder Naveen Mittal said.

The two-year-old start-up will utilise the capital to start its bottling operations for distribution of their beer across the country.

“We are raising the fund to get our beers out and sell our beers in bottles in Mumbai and Pune and other cities including Delhi and Gurgaon. The fund will be utilised for a little bit of capital expenditure, for marketing and also for brand building,” Mittal said, adding that the deal is expected to be completed within a month’s time.

Gateway Brewing claims it sells the equivalent of 2,000 cases per month in volume on tap across Mumbai and Pune and plans to sell about 10,000 cases per month in bottle form after it receives the funding.

Gateway Brewing has hired Ashika Capital Ltd, a Mumbai-based investment bank, to advise it on the transaction.

30 Sep. 2016

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