Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Thai craft beer comes of age
It's mission accomplished for Thai craft-beer pioneer Full Moon Brewworks, which after years of hard work snatched the gold medal at the recent World Beer Awards in London. Now it's ready to take on the world with its new brew, Chatri IPA.
Sukij Thipatima has certainly come a long way from being widely dismissed for a crazy idea to make his own "craft beer". That was seven years ago and no one had even heard the term. Draft beer was still dominating the Thai market.
Sukij embarked on a mission he called "man on the moon" to perfect his home brews and offer local sons of the suds something different. He quit his day job, took a course in Germany at the brewing institute VLB-Berlin and came back in a hops-redolent froth.
It took three excruciating years to get the right permits, but Sukij and his pal Kamalas Pattanapaisarn persevered in their laboratory, experimenting with both local and imported ingredients. Because Bangkok was still oblivious to the concept of craft beer, they moved their base of operations to Phuket, where the expatriates and foreign tourists immediately embraced his quality suds with Thai flair.
The beer brewed on site at Full Moon Brewworks includes the signature light and delicate Phuket Lager, which has the aroma of Thai gaba rice, and the British-style Andaman Dark Ale with the pleasant caramel fragrance of Thai black sticky rice.
An adventurous blend of wheat, oatmeal and malt spiced with tropical tangerine peel and Chiang Mai coriander seeds yields the subtle and flavourful Oriental Wheat.
The brewery also makes several other seasonal varieties, such as Inthanon Fruit Ale, with a citrus character from Galaxy hops; Bohemian Lager, with pure German malt; and Pandanus Green Ale, specially crafted to celebrate the St Patrick's Day but with local flavour.
Normally you'd have to be in Phuket to try all these, since they're only available on tap, although Chalawan Pale Ale and Chatri IPA also come in bottles.
Just like the ruthless yet charming Chalawan, the crocodile king of Thai folklore, the pale ale named for him balances bitterness and sweetness. Crafted from Pilsner malt and roasted Munich malt, it has a medium body with moderate carbonation. It delivers a caramel note flanked by lychee, citrus and floral aromas that glide into a long finish, thanks to the robust profile of Cascade and Columbus hops.
In August Chalawan Pale Ale won the gold medal at the prestige World Beer Awards in London, becoming the first craft beer from Thailand to win.
Earlier this month the brewery introduced a new bottled beer, Chatri IPA, at an event at the Ramada Plaza Bangkok Menam Riverside. For this entry, Full Moon collaborated with Australian craft-beer maker Stockade Brew - winner at the World Beer Awards last year - to perfect the flavourful blend.
Chatri (Thai for "honourable men who know how to fight) is a blend of malt, rye and three types of Australian hops with intense aroma and texture. The pleasantly grassy, hoppy brew is balanced with the sweet malt, rendering refreshing and light citrus and grapefruit nose.
"The microbrewery business in Thailand isn't easy," says Sukiij. "There's a series of challenges involved, and Full Moon almost had to close three years ago. We knew the risks from the beginning. We knew it wouldn't be easy and that the chance of failure was high. But we had to keep going, keep the quality up and to be creative.
"Our philosophy has stayed the same - to merge and combine different techniques and different styles of beers to create new experiences. Our idea of the 'power of contradiction' is to push the boundaries and expand the horizons."
Suds you can savour
The Full Moon Brewworks Microbrewery & Restaurant is at Junceylon in Phuket.
30 Sep. 2016