Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
India. United Breweries To Have More Flavours In Kingfisher Buzz
Beer maker United Breweries, which today launched its malt-based beverage 'Kingfisher Buzz' in Delhi, would introduce more flavours in its ready-to-drink (RTD) product.
The company expects Kingfisher Buzz to have a pan India presence in next 12 to 18 months and is working on new flavours as well, said UBL Senior VP Marketing Samar Singh Sheikhawat.
"In next 12 to 18 months from now, Kingfisher Buzz would have pan-India presence," Sheikhawat said.
Presently, the company has introduced Kingfisher Buzz at selective markets of Mumbai, Pune, Goa and Banagaluru.
Kingfisher Buzz will be in direct competition with Bacardi Breezer, which is a market leader in the segment with around 95 per cent market share and comes in eight flavours.
"We believe that the RTD market would grow. Presently this is estimated to be around 2.5 million cases and is growing with single digit," Sheikhawat added.
Kingfisher Buzz is currently available in two flavours - berry and lychee.
5 Oct. 2016