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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. United Breweries To Have More Flavours In Kingfisher Buzz

United Breweries, which launched its malt-based beverage 'Kingfisher Buzz' in Delhi, would introduce more flavours in its ready-to-drink (RTD) product.

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Beer maker United Breweries, which today launched its malt-based beverage 'Kingfisher Buzz' in Delhi, would introduce more flavours in its ready-to-drink (RTD) product.

The company expects Kingfisher Buzz to have a pan India presence in next 12 to 18 months and is working on new flavours as well, said UBL Senior VP Marketing Samar Singh Sheikhawat.

"In next 12 to 18 months from now, Kingfisher Buzz would have pan-India presence," Sheikhawat said.

Presently, the company has introduced Kingfisher Buzz at selective markets of Mumbai, Pune, Goa and Banagaluru.

Kingfisher Buzz will be in direct competition with Bacardi Breezer, which is a market leader in the segment with around 95 per cent market share and comes in eight flavours.

"We believe that the RTD market would grow. Presently this is estimated to be around 2.5 million cases and is growing with single digit," Sheikhawat added.

Kingfisher Buzz is currently available in two flavours - berry and lychee.

5 Oct. 2016

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