Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Listings by top Vietnamese brewers seen delayed to Q1 2017
Listings by Vietnamese brewers Sabeco and Habeco could be delayed until the first quarter of 2017, a minister said, due to the completion of formalities and talks with existing investor Carlsberg.
After the listings the government is expected to sell its stakes in the country's biggest brewers, ultimately raising $2.2 billion as it loosens its tight grip over one of Asia's most sought-after beer markets.
The brewers' share debuts were originally scheduled by the end of 2016.
It takes 12 to 14 weeks for a Vietnamese company to complete all the requirements for listing, Deputy Industry and Trade Minister Hoang Quoc Vuong told a news briefing broadcast live by the government's website on Tuesday.
"The possibility for these two firms to make a share listing in 2016 is difficult," Vuong said in the broadcast.
"But their listings, if (there is) no delay, will be within the first quarter of 2017," he said. He gave no specific dates.
Hanoi-based Habeco, 81.79 percent owned by the government and which brews Bia Ha Noi beer, has also been solving "some pending issues" with Danish brewer Carlsberg, its strategic investor, and the process is taking much time, he said.
Vietnam is Asia's third-largest beer drinker by volume after China and Japan, putting it on the radar of Asian and European brewers keen to exploit changing lifestyles and one of the region's fastest rates of middle-class growth.
Last month the government said it would sell 5.77 percent of Habeco to Carlsberg, which currently holds a 15.77 percent stake, while its remaining stake would be auctioned. The aim was to raise 9 trillion dong ($404 million) in total.
Known for its Bia Saigon and 333 brews, Ho Chi Minh City-based Sabeco - formally known as the Saigon Beer, Alcohol, Beverage Corp - commands 45 percent of Vietnam's beer market and is valued at about $2 billion by Hanoi.
The government plans to sell its 89.59 percent stake in Sabeco by the end of 2017.
Sabeco has received expressions of interest from major foreign brewers lured by the size of the Vietnamese market, including ThaiBev, the flagship company of Bangkok's billionaire beer magnate Charoen Sirivadhanabhakdi.
5 Oct. 2016