Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Lounge review: White Owl beer keggers, Mumbai
To bring the kegger home, it’s mandatory to have a one-day liquor permit from the excise department.
For the first time in India, beer enthusiasts in Mumbai can bring craft beer home in handy five-litre keggers, courtesy the White Owl brewery in Lower Parel.
The good stuff
As great as the proliferation of microbreweries in the country has been, enjoying those brews still means moving your party to the nearest brewpub. If you want to crack a cold one at home, you’re limited to the bottled Kingfishers and Tuborgs of the world. Not anymore.
The next time you’re throwing a party at home, give the White Owl a call, preferably a day before, drop by and pick up a kegger, a mini keg of your favourite brew, from the always-on-tap Spark Belgian Wit to seasonal specials such as Alfie, the mango ale. The kegs, which have to be returned in two days, come with a snap-on tap and CO2 charger that are easy enough to operate (and the staff is happy to demo it for you) and a neat ice-tray to keep it chilled on your bar counter while you pour. And the joy of pouring a fresh, frothy pint of your favourite beer really is unrivalled.
While the idea itself is great, there’s still some red tape to negotiate. To bring the kegger home, it’s mandatory to have a one-day liquor permit from the excise department, and these aren’t the permits you can buy at your local wine shop.
And though the mini kegs are marketed as fridge-friendly, unless you have an empty refrigerator, it takes serious shuffling to fit it alongside the lauki and tamatar. Also, make sure you ask for a demo before you pick up the keg; when we had problems with the tap, we had to make panicked calls to the technician to troubleshoot it.
In the end, it’s quite a bit of work for what should be as easy as snap, tap and pour.
The keggers start at Rs.2,250, all inclusive
11 Oct. 2016