Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Vietnam. Habeco and Sabeco to list on stock exchanges
On October 17, the Hanoi Stock Exchange (HNX) allowed Habeco to list on the Unlisted Public Company Market (UPCoM).
Habeco, to be coded as BHN on UPCoM, will trade 231.8 million shares.
The fist transaction day and the starting share price will be published in the upcoming days.
In another move, on September 26, the Ministry of Industry and Trade (MoIT) approved Sabeco’s proposal to list on the Ho Chi Minh Stock Exchange (HoSE).
Sabeco will have 12 weeks from September 26 to complete its listing on HoSE. Deputy Minister of Industry and Trade Do Thang Hai said at the government’s regular press conference on August 31 that the state plans to complete the divestment from Sabeco and Habeco within 16 months.
Hai said that the MoIT had directed the two companies to list their shares on the stock exchanges and draw up their divestment schedules, identifying stages and deadlines.
Hai said that domestic and foreign investors alike can buy the shares. The MoIT will hire consultancy companies to build specific divestment plans as well as verify the prices of the two enterprises’ shares.
In case the two beer giants are listed on the stock exchange, the price of the shares will be used as a basis to calculate the initial prices at the auctions.
19 Oct. 2016