Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Vietnam’s Major Breweries Set To Be Up For Sale
The central government recently signaled it would float Sabeco and Habeco, Vietnam’s two market share-leading breweries, as part of a push to divest public ownership of a number of leading State Owned Enterprises (SOE). The two breweries are among the few profitable SOEs, and would make an attractive target or foreign investors.
At present the Vietnamese government owns 89% of Sabeco and 82% of Habeco. The two companies have been ordered to first go public on the local stock exchange before the government will begin divesting shares. This is apparently in order to prevent the local market from overheating.
There are several international and regional brewing giants who it has been speculated are potential buyers of the state-owned companies. Thai Beverage PLC has openly expressed a bid for Sabeco that may be worth as much a $2 billion, while Asahi, SABMiller and Heineken are also rumored to be interested.
Heineken is already a major player in Vietnam with a 60% stake in Vietnam Brewery Limited, another leading beverage producer. Carlsberg meanwhile already has a 10% stake in Habeco worth an estimate $400 million.
There is an interesting correlation between the growing middle class in Vietnam and the consumption of beer. Over the past five years, consumption has doubled to more than three billion liters per year. The Vietnam Beer and Alcohol Beverage association predicts this will increase by another 25% to four billion liters annually by 2020. This tracks with a similar rise in median incomes in the country.
On the ground, the competition for Vietnamese beer drinkers continues apace. Beer companies are dishing out everything from marketing collateral; such as signage, coasters and branded umbrellas; to significant cash bonuses to venues that give them exclusive distribution deals or prime space in their fridges.
Heineken and Japanese brewer Sapporo in particular are involved in an arm wrestle for dominance in the local market, while Singapore’s Tiger Beer is also in the race. Given monthly sales quotas are met, some bar owners can see anything from $13,000 to $25,000 in annual bonuses from the beer companies. This is big money in a country like Vietnam.
There is also possibly a public health downside to this increased beer consumption in the country, with rates of stomach cancer, often linked to heavy alcohol consumption, on the rise. Recent health ministry statistics show it is the second most common form of cancer among men and third among women in Vietnam. More alarmingly, it is increasingly afflicting those younger in age.
Dr. Vo Duy Long from the the Medical University Hospital in Ho Chi Minh City said they had in recent years received on average 300-400 new cases of stomach cancer. Long said there had been an increase in cases of stomach cancer among young adults under 40 years of age.
19 Oct. 2016