Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Drink technology India on course to be a record breaker!
This comes on the back of an increase in space ahead of the last event in 2014. dti, the national and international Who´s Who of the beverage and liquid food sector, will be gathering in the Bombay Convention & Exhibition Centre in Mumbai between December 15 and 27, 2016, on a new total of over 7,000 square meters of exhibition space (gross, cf. 2014: 4,500 square meters). The visitors to dti are coming to review sector solutions tailored to the specifics of the Indian market and to benefit from a unique program of supporting events.
On over 7,000 square meters of exhibition space, the visitors to dti 2016 can gather information on all the latest developments from the most important companies in the sector. As well as the classic areas relevant to the beverage industry, the now expanded section on milk and dairy as well as liquid food technology is contributing strongly to the high level of bookings in the hall: “Currently India is the world´s biggest producer of dairy products, and the forecasts are for further growth (up to +28% by 2018) in the coming years,” explained Markus Kosak, Exhibition Director of drink technology India. “The aim of the event in 2016 is for the first time to offer a platform that covers the entire process chain in milk and dairy processing, in order to do justice to the growing market in India,” Kosak added.
Added value for visitors to dti also comes from the high-caliber supporting program that accompanies the exhibition; it features an Exhibitor Forum and Round Table Talks. This combination of trade fair and forums program is unique in India.
The Exhibitor Forum at dti is a knowledge platform that focuses on the challenges and needs of the Indian market. The themes are chosen in close collaboration with the industry partners in India, to ensure relevance and added value for the visitors. In 2016 the forum will provide information on the following trade themes:
Innovative equipment for bottle manufacturing processes
Preform and closure manufacturing – lightweight vs. stability vs. design
India’s beverage, beer and spirits industry – trends and technologies in
manufacturing and packaging
Milk and dairy in India – processing, packaging and product trends
New developments in beverage flavors and ingredients
Round Table Talks
In addition to the Exhibitor Forum dti is also putting on the Round Table Talks as an additional platform to discuss the future of the beverage and liquid food industry in India. The panel discussion supplements the
Exhibitor Forum and delivers the content necessary for evaluating the future prospects of the Indian market. Under the main theme of “Beverage manufacturing, food processing and product packaging in India: lifestyle, trends, challenges and future concepts” the following topics will be covered:
Liquid food and beverage safety in India
Ensuring broad appeal for India´s young and older people
Packaging for India’s rural market (small quantities at lower cost to
attract the large rural population)
Manufacturing possibilities for India´s (future) markets of milk and dairy
Different processing and packaging requirements for various climates
The challenges of transport over large distances
In 2016 drink technology India is again taking place in conjunction with PackTech India. New this year is that these two events are being supplemented by FoodPex India, which rounds off the spectrum of themes relevant to this sector. The exhibitor-registration documents for these three trade fairs, all of which take place concurrently in the Bombay Convention & Exhibition Centre in Mumbai between December 15 and 17, 2016, are now available at: www.drinktechnology-india.com, www.packtech-india.com and www.foodpex-india.com.
About PackTech India, drink technology India and FoodPex India
The trade fair trio on the Indian subcontinent comprises PackTech India, drink technology India and FoodPex India. It brings together the expertise of Messe Düsseldorf and Messe München as the organisers of their respective leading trade fairs in the packaging sector and the related processing industry – interpack (Messe Düsseldorf) and drinktec for the beverage and liquid food industry (Messe München). Like their parent trade fairs in Germany, the three events map the entire process chains in their industries, yet with the focus on the Indian market. From 2016 FoodPex India will be added to the existing trade fairs, PackTech India (packaging, packaging materials/packaging means/packaging production, packaging technology and packaging printing) and drink technology India (processing and bottling of beverages and the entire liquid food chain, including all milk products, oils and fats). FoodPex India features solutions for the processing and packaging of food of all kind. The trade fair trio will be held at the Bombay Convention & Exhibition Centre in Mumbai from 15 to 17 December 2016. The conceptual sponsor of the three trade fairs is the German Machinery & Plant Manufacturers' Association (VDMA). Other partners of PackTech India and FoodPex India are the Institute of Packaging Machinery Manufacturers of India (IPMMI) in Mumbai and the Indian Flexible Packaging & Folding Carton Manufacturers’ Association (IFCA).
drink technology India
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Tel. +49 (0)89 949-21484
21 Oct. 2016